We tell you how to make the most of the slower months.
When summer arrives, many businesses take their foot off the accelerator a little. It’s normal: agendas relax, teams take holidays and activity drops in general. However, at Ibercenter we firmly believe that the summer months can be an excellent opportunity to make progress on things that, during the rest of the year, always seem to be left unfinished.
Meetings at this time of year can be more productive than we think, if we know how to approach them. With fewer interruptions and a more relaxed atmosphere, it is the perfect time to review strategies, define objectives or simply reconnect with the team. In addition, having a good coworking space in Madrid, comfortable, air-conditioned and well-equipped, makes the difference when it comes to these meetings really adding value.
Because in the end, what it’s all about is making the most of every moment of the year, even when everything seems to be slowing down. Summer can be much more than just a pause: it can be the boost you need to start the next quarter with a bang.
Less activity, more focus, the summer paradox
Summer has a special quality: although the city goes on, everything seems to go at a different pace. There are fewer emails, fewer calls, fewer urgent meetings… and, curiously, that is precisely what makes it an ideal time to reflect and reorganise. At Ibercenter we see it every year: many companies take advantage of these months to take stock, evaluate what has been achieved and rethink strategies.
It is in this context that productive summer meetings make real sense. With fewer distractions and a calmer atmosphere, it creates the perfect environment for deep conversations, important decisions or even brainstorming sessions that at other times of the year would be difficult to fit in. It’s a time to think calmly, listen carefully and plan with perspective.
When used well, these meetings can mark a before and after in the evolution of a project or a team. That is why having a professional space, with everything you need, and above all, with air conditioning, is essential. That is why at Ibercenter we have an office rental service in Madrid, both by the hour and by the day or month, allowing you to make the most of this stage.
Advantages of organising meetings in summer
Organising meetings during the summer months may seem, at first glance, to be a contradiction in terms. However, more and more companies are discovering the advantages of doing so. Away from the usual hustle and bustle of the year, summer offers a calmness that encourages concentration and thoughtful decision-making. Agendas tend to be clearer, making it easier to find common spaces and dedicate the necessary time without rushing.
Productive meetings in the summer allow you to address substantive issues that are often postponed during the year due to the pressures of day-to-day business. It is the perfect time to review processes, analyse results or prepare the ground for new projects. In addition, attendees tend to be in a different frame of mind: less stress, more receptiveness and a more open attitude, which significantly improves the quality of dialogue and collaboration.
Another plus point is the possibility of strengthening bonds within the team. Productive summer meetings need not only be strategic; they can also be geared towards strengthening internal cohesion, active listening or motivation for what comes next. In a more relaxed environment, hierarchical barriers tend to dissolve and ideas emerge more fluidly.
In short, summer should not be a dead time in the business agenda. If you know how to make the most of it, it can be a key period to drive improvements, redefine objectives and prepare for the last quarter with greater clarity and focus. Productive summer meetings are a tool that, if well thought out, can deliver real results.
Keys to effective meetings during the summer months
Getting the most out of productive summer meetings requires more than just goodwill. Although the atmosphere may be more relaxed, preparation and focus must be kept in mind. One of the most important keys is to define the purpose of each meeting: what we want to achieve, what issues are priorities and what decisions need to be made. The clearer the purpose, the easier it will be to maintain focus and avoid digressions.
Timing also plays an important role. In summer, routines change, so it is advisable to adapt schedules to the real availability of the team, opting for cooler periods of the day, where concentration is greater. Productive meetings in summer should be agile, well-structured and of reasonable duration. It is not a question of taking up time, but of using it wisely.
Another essential aspect is the format. In some cases it may be useful to combine face-to-face and virtual, especially if part of the team is out of the office. However, it is advisable to maintain a certain degree of presence in order to reinforce the connection between participants, something that is even more valuable in these times.
Finally, the impact of the environment should not be underestimated. A comfortable, well-lit, cool and uninterrupted room helps ideas flow better. Productive meetings in summer have a lot to do with the context in which they take place: if you take care of the details, the results are multiplied.
Why choose a coworking space for these meetings?
One of the most decisive factors when it comes to organising productive meetings in summer is the space. Although it may seem secondary, the environment in which a meeting is held directly influences the attitude of the participants, their level of concentration and, of course, the quality of the result. In this day and age, more than ever, it is important to have a comfortable, air-conditioned, professional and well-equipped venue.
Choosing the right business centre or coworking space is not only a question of image – which is also important – but also of functionality. Aspects such as connectivity, furniture, silence, privacy or the possibility of offering a coffee or cold water in the heat wave must be taken into account. These are small details that make the difference between just another meeting and a really profitable day.
At Ibercenter we have been helping companies of all sizes to find the ideal working environment for more than two decades. Many of our clients have chosen to rent offices or even rooms in Madrid with us precisely because of the flexibility we offer: tailor-made spaces, immediate availability and services that make their day-to-day work easier. And during the summer, this convenience becomes a real added value.
If you are looking for efficiency, professionalism and a pleasant experience for all attendees, space matters a lot. Because a good meeting depends not only on what is said, but also on the place where it is said.
Some examples of ideal strategic meetings in summer
Productive summer meetings don’t have to be limited to resolving unfinished business. In fact, this is the perfect time to approach strategic issues with a broader perspective, without the pressure of day-to-day business. With less urgency and greater availability, summer opens the door to meetings that, if used well, can set the course for the rest of the year.
A clear example is the half-yearly evaluations. With the first part of the year now closed, it is the perfect time to take stock: to analyse results, review key indicators and assess the performance of teams and projects. These meetings, if done calmly and with perspective, allow us to detect areas for improvement and to recognise achievements, which is essential to maintain motivation.
It is also an ideal time for brainstorming sessions and designing new projects. Without the pressure of immediate deadlines, ideas flow more freely and creatively. Productive summer meetings focused on innovation can lead to proposals that, at the usual pace, might never be considered. It is a great opportunity to give the whole team a voice and build new lines of work together.
Finally, we must not forget the meetings designed to reinforce team cohesion. More informal meetings, group dynamics or feedback sessions can be particularly effective in summer, when the atmosphere helps people to open up more. Such meetings strengthen trust, improve internal communication and lay the foundations for a much stronger return in September.
Using the summer for such meetings is a wise investment: you gain clarity, motivation and long-term vision.
Conclusion
In short, summer does not have to be a season of inactivity. On the contrary, it can be a strategic time to boost your company’s growth. Organising productive meetings in summer is not only possible, but highly recommended when you take advantage of the more relaxed atmosphere to make decisions with perspective, strengthen teams and prepare the next steps with clarity.
At Ibercenter we experience this every year with our clients: those who know how to use these months well arrive in September with a clear roadmap, well-defined objectives and a more cohesive team. Because success does not always depend on a frenetic pace, but on knowing when to stop, think and plan ahead. And summer is undoubtedly one of those times.
