Google My Business helps your customers find you online
Our Virtual Office plan gives you the option to geolocate your business on Google, with a prestigious location.
Every day, 6 billion searches are made through Google. This was before the pandemic. In Spain, this search engine is the undisputed king, with a market share of 95.84%, according to data from Statcounter.
In the midst of all the pandemic, the restrictions on mobility, wouldn’t it be great if your potential customers found you easily on the Google map? This is what Google My Business does.
At Ibercenter, we help you grow your business. Therefore, today we tell you what this platform consists of.
What is Google My Business?
As defined by the search engine itself, Google My Business is a free tool that allows you to promote your company and its website in the Google Maps Search Engine.
One of the factors of positioning in Google is still the geographical location. When we search for “restaurant near me” different Google My Business profiles will appear on the map, highlighting information such as proximity measured by the number of meters, reviews or the contact telephone number to book.
What information does my company’s Google My Business listing provide?
To explain this, let’s make an example with the Ibercenter Business Centre. If you search for “Ibercenter Azca” in Google, you will see, on the computer on the right and in the mobile version in the first position, a file or company profile of our Business Centre in Azca.
The file will show the basic data of your company such as:
- Images of your business and its location on the Google map.
- Company name.
- Links to your company’s website, contact telephone number, how to get there.
- Address, postal code and province.
- Company hours, both ordinary and extraordinary (weekend, Christmas or Easter).
- Products and services offered by your company, with the possibility of incorporating prices or promotions.
- Publications. It allows you to introduce offers, events in your company, news or new products.
- And the one that attracts the most attention to potential customers: reviews.
It also prevents your competition from getting the customers who are looking for you, appearing above your business through Google Ads ads.
Therefore, having a listing on Google My Business will allow you to attract customers, make them interact with your company when they are looking for it and prevent your competition from taking advantage of your brand.
Likewise, with all this information, you will also find a section known as statistics in Google My Business. This data will show you:
- How many users have interacted with your Business Profile.
- How many users have pressed the call button.
- How many have clicked how to get there and from where they have clicked it.
And, as if that were not enough, the tool itself gives you the possibility to promote your business in the Google Maps search engine itself with Google Ads. It is a very interesting option for restaurant businesses, for example, where immediacy and location are key.
How do I register my company?
- Sign in to Google My Business. They also have an app on Google Play and the App Store
- Fill in your business information as provided by Google
- Save your profile.
- Verify your account
Why do I need to verify my account?
Because that way Google knows that your business is real, that there is a person behind the profile. For this reason, the most common method is usually to send, by post, a verification code that you must enter in your Google profile.
How can we help you?
At Ibercenter, the three business centres are verified to allow your business to use our address if you have contracted an office, Coworking or Virtual Office with us. We also have the training room rental service in Bernabéu.
