Discover the benefits of using interactive displays in your meetings.
In an increasingly dynamic and demanding professional environment, having tools that favour communication, productivity and efficiency is more than an advantage: it is a necessity. Technology has ceased to be a complement to become the central axis of many business processes, and within this scenario, interactive screens have gained an unquestionable prominence. They are not just an attractive visual resource, but a practical solution that transforms the way we work, share ideas and collaborate with others.
Interactive screens are here to stay in meeting rooms, training spaces, offices and coworking spaces, and they have done so with a clear proposal: to facilitate daily work and enrich the user experience. Thanks to their ease of use, their ability to integrate with other devices and their versatility, they have become a key element for companies that want to make a difference, optimise resources and offer a more agile, professional and innovative environment.
In this article we will explore why their use is booming, what specific benefits they bring and how they can be adapted to the real needs of different professional profiles, from large companies to SMEs, freelancers and entrepreneurs. Because opting for useful technology is not a luxury, it is a strategic decision.
Improve real-time collaboration
One of the great advantages of interactive displays is their ability to improve collaboration between teams, especially in a context where hybrid or remote work has become commonplace. It’s no longer enough to connect to a video call or send documents via email – companies are looking for more seamless ways to work together, even if team members are not in the same place. Interactive displays enable just that.
Through them, several people can interact simultaneously on the same content, make annotations in real time, share ideas, modify presentations or documents, and all with an agility that reduces time and eliminates barriers.
This results in much more dynamic meetings, where participants can be actively involved, contributing their views immediately. The feeling is that you are really working together, even if you are miles apart. Moreover, these screens are easily integrated with videoconferencing tools and collaborative work platforms, allowing everything to be centralised in the same environment.
In this way, technology is no longer an obstacle, but a true ally that enhances the connection between teams and improves results.
Facilitating dynamic and professional presentations
One of the aspects that companies value most today is being able to communicate their ideas in a clear, direct and professional way. Interactive displays have become a key resource to achieve this, especially in presentations or meetings with clients, partners or internal teams. Compared to the traditional projected slides or the classic papers on the table, these screens provide an extra dynamism that captures the attention from the first minute and allows complex concepts to be explained in a much more visual and understandable way.
The possibility of interacting directly with the content, expanding it, underlining key elements or moving information in real time makes each presentation a closer, more fluid and much more effective experience. In addition, they allow you to adapt on the fly to the questions or needs of the moment, without having to change support or interrupt the rhythm. Everything becomes more natural, more intuitive. And that, in a professional environment, makes all the difference.
It’s not just about impressing, but also about ensuring that the message comes across clearly and is better retained. In a world where time is money, and competition is constant, having tools that reinforce communication and visual impact is, without a doubt, a winning bet.
Optimising business meetings
One of the greatest challenges in any work environment is to make meetings productive. How many times have we left a room with the feeling of having wasted time, of not having made any progress or that everything could have been resolved with a simple email. This is precisely where interactive displays make a difference, because they not only transform the way in which information is presented, but also the way in which time is managed, and decisions are made.
Thanks to their versatility and ability to integrate with other digital tools, these displays make it possible to centralise all the resources needed for a meeting on a single device: from shared documents to video calls, real-time graphics or collaborative notes. No more walking back and forth between computer and projector, no more interruptions to search for files, no more wasted minutes switching between applications. Everything is at hand, accessible and ready to use instantly. This greatly speeds up the pace of meetings, avoids unnecessary distractions and allows you to focus on what really matters: moving forward.
In addition, the ability to interact directly with the content makes meetings more participatory and practical. It’s not just about listening to one person talk for an hour, but about building ideas together, pointing out key issues, making decisions on the fly and, if necessary, documenting everything on the spot to share later. This approach not only improves efficiency, but also the engagement of the attendees, who feel an active part of the process.
In environments such as coworking spaces, where you often work with multidisciplinary teams, external clients or collaborators who are not present, having this type of technology becomes a competitive advantage. Interactive screens not only optimise meeting time, but also improve the quality, bringing professionalism and smooth flow to any type of meeting, whether face-to-face or remote. It’s a smarter, more efficient way of working, and much more in line with the real needs of day-to-day business.
Encouraging creativity and participation
One of the most valuable elements within any team is the ability to generate new ideas, creative solutions and different approaches. And for that to happen, the environment plays a key role. Interactive displays have become a tool that not only facilitates communication but also boosts creativity and encourages much more active participation by all involved. We are no longer talking about a simple tool for projecting content, but a window open to new ways of thinking and collaborating.
When a company introduces an interactive screen into its day-to-day operations, it is opening the door to much more dynamic brainstorming sessions, where any member of the team can intervene, contribute ideas, modify sketches or draw concepts directly on the screen. There is no need to wait for turns or take notes on paper that are then lost or forgotten. Everything is reflected in real time, in a clear and structured way, which favours a more agile and natural flow of ideas. This type of interaction breaks with the rigidity of traditional meetings and leads to a much more participatory environment.
In addition, interactive displays are particularly useful in training or professional development contexts, as they allow complex concepts to be explained visually, capture attention better and reinforce learning with practical examples in an instant. Attendees are not merely passive listeners, but become actively involved in the session, asking questions, intervening, constructing the content with the trainer or speaker. This direct involvement not only improves information retention, but also makes each session more useful, more adapted to the real needs of the group and, above all, more motivating.
In coworking spaces, where very different profiles coexist and the constant exchange of ideas is encouraged, this tool becomes even more valuable. It allows workshops, presentations, impromptu meetings or even informal gatherings to be organised in a much more efficient and attractive way. It facilitates interaction between professionals from different sectors and can lead to unexpected collaborations, simply because someone decided to intervene, propose an idea or contribute a new perspective while working in a team in front of a screen. In the end, it is about creating environments that inspire, stimulate thinking and make everyday life more fluid, more enriching and much more productive. Interactive displays, used well, have that capacity.
Conclusion
Interactive displays are not a passing fad or a simple technological add-on. They are a clear response to the new ways of working, communicating and collaborating that today’s businesses demand. Their ability to transform meetings, drive participation, facilitate decision-making and foster creativity makes them an essential tool for any professional environment that aspires to be efficient, modern and competitive.
At Ibercenter we are aware of this. That’s why, whether you choose to rent offices in Madrid or need to rent rooms in Madrid for one-off meetings, presentations or training sessions, our spaces are equipped with the latest technology, including interactive screens. It’s not just about offering a place to work but about providing all the facilities to make your daily activity more productive, fluid and professional.
Having these kinds of resources makes all the difference. It doesn’t matter if you run an SME, work as a freelancer or are part of a large company. Well-integrated technology not only improves performance, but also conveys a stronger, more up-to-date image that is better prepared to face the challenges of everyday life. Betting on solutions like these is not an expense, it is a strategic investment that helps your business to grow with guarantees. And at Ibercenter, we are here to accompany you along the way.
