With all the change we are seeing in recent times we see how technology and the internet are present in our daily lives, both personally and professionally.
The COVID-19 pandemic has accelerated the digitization process and digital transformation has affected everyone.
From Ibercenter we know that this topic is very broad, that is why we have decided to make this article, in order to explain in detail everything, you should know about digital transformation.
What is digital transformation?
Digital transformation can be defined as the integration of new technologies within the areas of the company, with the aim of changing the way it works. The aim is to optimize processes, improving competitiveness and offering new added value to customers.
In addition to the change that occurs thanks to the new tools, digital transformation involves a change in the mentality of managers and employees of organizations.
Keys to digital transformation
When undertaking digital transformation within the company, the following key aspects must be considered:
- Have a convinced leadership: digital transformation is linked to business objectives, so it must start from the management and involve the entire company. It is necessary for management to take ownership of all initiatives undertaken by employees and departments.
- Change the mentality: When starting the process of changing and digitizing the company, we must take into account the reflection that must be done and is that often if the mentality is not changed the change is not possible. It is necessary to make an adequate risk management, and that technology helps us to implement changes more quickly and with reduced costs.
- Improve the customer experience: In addition, it must be considered that the customer must become the centre of everything, being competitive within the environment adding to all this that users are more demanding. For all these reasons, when a digitalization change is made, it must be taken into account whether these improvements will favour the customer experience.
- Incorporation of Big Data: Data management is one of the major aspects of digitization, and thanks to new technologies we can have more information about real and potential customers. As there is a lot of data to which we have access, it is important to manage this well, being one of the main keys to digital transformation.
- Train employees: It is smart to invest in training current employees to integrate them into the digital transformation. When you want to develop a digital training plan, we can find all the new solutions such as MOOCs (massive open online courses) or gamification, which allows a new, more attractive and addictive design to the lessons.
- Encourage teleworking: When digitalization starts, it is a process of change where employees must change their mentality and the way they work. However, the advantages are numerous. The digital shift allows teleworking and flexible schedules, so that workers can more adequately reconcile their personal and professional lives.
- Think in terms of continuous improvement: Digitalization is an open process, where new tools are included on an ongoing basis. We must constantly be thinking about what we do, why we do it and how we can improve it, so that we can move towards a path where customers are satisfied, and business results are improved.
Advantages of digital transformation
Digital transformation is an opportunity for the company because it allows the inclusion of different techniques and forms, giving rise to new skills. The advantages that we can find with this transformation are:
- It creates new customer experiences.
- Improves operational efficiency.
- It generates new sources of revenue.
- It has a rapid response capacity to changes in the market.
- Creates a competitive advantage for the organization.
- Drives innovation culture within the organization.
- Improves internal collaboration.
- Deepens data analysis.
With all this we can understand the good results that the business has in its relationship with technologies. Customer experience is important, and this must prevail over traditional values.
To achieve all this, it is necessary to have attitudes that are willing to change and adapt, thus leaving the comfort zone.
Digital transformation is a fact that is increasingly present in companies, and it is a very good opportunity to take the step and improve the techniques and skills of the company. Employees and the whole team must be prepared to make these changes, knowing the advantages that can be obtained and serving, thus, as a source of motivation to achieve these objectives.
Business Center in Ibercenter| Business address registration in Madrid
